21:00 – 21:05 PMI TR News
21:05 – 22:00 Ömürden Sezgin – “Build your brand for new era!”
Ömürden Sezgin, Brand Manager
After graduating from Samsun Anatolian High School, he graduated from METU Industrial Engineering in 2004 and completed METU Information Management master’s degree in 2007.
Sezgin worked as a business development engineer at Robert Bosch between 2004-2006 and as a Brand Consultant between 2007-2012; Between the years 2012- 2018, he was founding brand manager at n11.com which is Turkey’s leading shopping website . He defines himself as “brand engineer” and works for creating strong brands. He participates as a speaker in conferences and seminars on e-commerce, entrepreneurship, city branding and digital marketing, and he is an entrepreneurial mentor in the ITU Cekirdek and Gain Global.
He was the founder of social enterprises as Sonradan Gurmeler association and Gurmebüs. He prepared a very popular and shared anthem for the 100th anniversary of 19 May and contributed 3 books as TecrubEM, SeyahatnamEM and Yerim Seni İstanbul. Sezgin takes all life energy from her name, family and social projects.
You can access the linkedin profile of our speaker from the link below:
BUILD YOUR BRAND FOR NEW ERA!
This is a seminar about how a company, a person, a destination build its powerful brand. It includes all the processes from naming to communication, from digital marketing to strategic planning.
Whatever companies and enterprises sell, whatever they serve, what they serve, what they do, their brands are their most valuable products. An entrepreneur has to be a good marketer outside of leadership. Deciding on the brand, its name, stance, logo, slogan, brand with many parts, making it sustainable are the most important issues. Brand is like human; he speaks, has a style, has clothes, has friends and hobbies, develops himself, grows, helps. In this training program, you will have the chance to understand the market and the consumer, to see the creation processes of a brand, to learn the steps to be taken as an entrepreneur in the strategic marketing process, to understand the differences and subtleties between digital and traditional marketing, and even to practice. Remember, a company is as valuable as its brands.
PAYMENT and PDU INFORMATION:
Registration is free.
PMI certificated attendees will earn 1 PDU.
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- Eventbrite link: